During the 2016 edition of the Super Bowl, Colgate ran an ad highlighting our overconsumption of water during tooth-brushing. The ad is emotinally charged with images of people from poverty-ridden countries. You can watch it below.
So instead of worrying about the running tap, we should stop eating meat and dairy. Doing so will have a much more significant impact on the world. But of course, that isn’t as feel-good as the tooth-brushing story.