Thoughts on web programming and the world of technology

January 19, 2017, reading time: about one minute

Water consumption

During the 2016 edition of the Super Bowl, Colgate ran an ad highlighting our overconsumption of water during tooth-brushing. The ad is emotinally charged with images of people from poverty-ridden countries. You can watch it below.

Colgate claim that you waste up to 4 gallons (15L) of water if you leave the fauset running. They intend to guilt you into conserving water.

On a global scale, turning the fauset off when you brush your teeth will have a minimal effect. And not because you are only a single person making a change. Domestic consumption accounts for only about 5% of water use. If we all made a change leading to a reduction of water consumption by 50%, the overall domestic use would drop to 2.5%. And 50% is pretty dramatic.

So, who is using all the water in the world? According to the ground-breaking research by the people behind the Cowspiracy documentary, 55% of water consumption in the United States goes towards animal agriculture. An immense amount of water is required to produce meat and dairy products.

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So instead of worrying about the running tap, we should stop eating meat and dairy. Doing so will have a much more significant impact on the world. But of course, that isn’t as feel-good as the tooth-brushing story.